SIC code 73200 classifies businesses engaged in market research and public opinion polling. There are 2,915 active companies registered under this code in the UK, forming a substantial sector within the national economy. It falls under Section M (Professional, scientific and technical activities) of the UK SIC 2007 classification system, which is used by Companies House to categorise all registered businesses.
See the full industry analysis on the Market research and public opinion polling industry page.
With a 89% survival rate, this sector shows strong business longevity. Only 8 of 3,281 companies registered under this code have dissolved, well below the UK average. Companies in this sector average 10.7 years old, reflecting a balanced mix of established businesses and newer market participants. The sector is experiencing strong growth, with 37% of active companies formed since 2020 and 38% during the 2010s. This sustained formation rate points to continued demand for market research and public opinion polling services. Geographically, the sector is heavily concentrated: LONDON alone accounts for 31% of all active companies (906 firms). The top three locations — LONDON, MANCHESTER, LEEDS — represent 34% of the sector.
SIC code 73200 stands for "Market research and public opinion polling" under the UK Standard Industrial Classification (SIC 2007) system. It belongs to Section M — Professional, scientific and technical activities. Companies use this code when registering with Companies House to indicate their primary business activity. The code is required for annual confirmation statements and is used by HMRC, ONS, and other government bodies for statistical and regulatory purposes.
There are currently 2,915 active companies registered under SIC code 73200 in the UK, out of 3,281 total registrations. This gives a survival rate of 89%, meaning 11% of companies registered under this code have since dissolved. These figures are based on Companies House data and updated regularly.
The top locations for market research and public opinion polling companies (SIC 73200) are: LONDON (906), MANCHESTER (40), LEEDS (34), GLASGOW (31), NOTTINGHAM (31). Geographic concentration can reflect local economic conditions, industry clusters, or proximity to key markets and supply chains.
The sector is growing: 37% of currently active SIC 73200 companies were formed since 2020, and 38% during the 2010s. This sustained formation rate indicates ongoing demand for market research and public opinion polling services in the UK.
Companies classified under SIC 73200 have an average age of 10.7 years. This suggests a balanced sector with both established players and newer entrants. Notable companies include YOUGOV PLC, IPSOS MORI UK LIMITED, MINTEL GROUP LTD.
Related SIC codes within the same division include: 73110 (Advertising agencies), 73120 (Media representation services), 7310 (Research and experimental development on natural sciences and engineering), 7320 (Research and experimental development on social sciences and humanities). Companies may use multiple SIC codes if they operate across several of these related activities. When registering with Companies House, businesses should select the code that best represents their primary activity.
You can search for companies with SIC code 73200 (Market research and public opinion polling) using UVAGATRON's company explorer, which allows filtering by SIC code, location, and company status. Alternatively, Companies House offers a basic search on their website. Our platform adds risk intelligence, director networks, and signals from 50+ government databases to each company record.
Search, filter, and analyse 2,915 companies classified under this SIC code with AI-powered risk intelligence.
Data sourced from Companies House, HM Land Registry, FCA Register, and 50+ government databases. SIC classification follows the UK Standard Industrial Classification of Economic Activities 2007 (SIC 2007). Last updated: 2026-04-17.